I’ve been on enough sports teams in my life to have experienced the magic of what can happen when a group of people care for and love each other.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now it’s called adventure sports, extreme sports, and outdoor sports.
I think that people who have played sports have an ability to relate to people because when you’re playing you have to work on teams and with opposing players.
I’m a huge fan of Chicago sports and Chicago food, and I love going home and my family is still there. I guess it’s pretty easy to have a normal life in Chicago.
We wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.