In the ideal classroom, the teacher is either spending all of their time doing deep interventions with students on a one-on-one basis or facilitating true interactivity – labs, simulations, projects.
If the film is a hit then everyone shares the success. If it is going to be a disaster then it might as well be because of me, not because of somebody else.
What you have in most education software is that they’re catering to the decision-maker who makes the budget allocations, and that decision-maker has a lot of check boxes. Does it do this? Check. Does it do that? Check. They could care less about the end user experience.
People are patronizing the theatres with renewed enthusiasm – there is an entire picnic-like attitude when families go out to see movies, which is a very good sign. They want to see larger-than-life characters on the big screen and not just watch movies on television or on DVDs.