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In an age of social media and content being key, it’s important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.
I carry my own film guys with me now. People think that’s a huge expense, but with technology like it is these days, it’s not. You can film videos and everything with a Canon Mark II, and shoot a movie. They’re doing it for next to nothing, by comparison. I can do ten videos for a project for the price of one mainstream video in the past.
My mother smokes me out. We’ll get these long periods of me thinking I’m too busy to call her up or e-mail her, and she’ll send me something. My mom’s a real whiner. I love her to death, but she always sends me these ‘woe is me’ things. I think she might be Jewish. I’m not sure. She’s Baptist-Jewish, which is a double whammy.
I get around OK with a toolbox. As a kid, I picked up skills following my dad through the oil fields of Oklahoma and West Texas. My wife Janine is hard to impress, but she does think it’s cool when I fix things around the house.