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Life doesn’t just happen it’s constructed through the history of power. And that’s something I am interested in and so is the art world: a world that’s trying to engage socially, with a leftist slant, to work out how we got here.
It’s funny now how much we look at – whatever you want to call it: art, design, culture stuff, film – online, and how in the online world, you’re instantly global.
People ask ‘How does doing a film compare to doing an ad?’ Well, when you’re doing a commercial you don’t have to sell tickets. You have a captured audience. Which is actually completely rare and great it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
Sadness is a super important thing not to be ashamed about but to include in our lives. One of the bigger problems with sadness or depression is there’s so much shame around it. If you have it you’re a failure. You are felt as being very unattractive.
Being a good Hans Haacke student, part of his influence on me is that there’s no difference between a gallery show and a film – or even an ad and a T-shirt-in terms of cultural legitimacy. They’re just different contexts in which to have some sort of communication.
There’s great sadness and life doesn’t work out like you would want, on a lot of levels, but there’s no need to feel all alone. This happens to everybody, so there’s no self-pity. This is the ride that humans are on, and all of it is essential for our natural part of it.