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Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
We are looking for development partners, people to work alongside us, which will accelerate our actually getting licences, the technology into product, into the markets.
The most essential thing for us was to get the business model right, then put the world-class technology under it to support it. At Merrill, that meant not doing what people expected.
Technology has been, and always will be, my one true passion professionally.