Menu
Not to say people shouldn’t get rich from art. I adore the alchemy wherein artists who cast a complex spell make rich people give them their money. (Just writing it makes me cackle.) But too many artists have been making money without magic.
The forties, seventies, and the nineties, when money was scarce, were great periods, when the art world retracted but it was also reborn.
Money is something that can be measured art is not. It’s all subjective.
In the seventies, a group of American artists seized the means not of production but of reproduction. They tore apart visual culture at a time of no money, no market, and no one paying attention except other artists. Vietnam and Watergate had happened everything in America was being questioned.
Art usually only makes the news in America when the subject is money.
The last time money left the art world, intrepid types maxed out their credit cards and opened galleries, and a few of them have become the best in the world.
Much good art got made while money ruled I like a lot of it, and hardship and poverty aren’t virtues. The good news is that, since almost no one will be selling art, artists – especially emerging ones – won’t have to think about turning out a consistent style or creating a brand. They’ll be able to experiment as much as they want.
When money and hype recede from the art world, one thing I won’t miss will be what curator Francesco Bonami calls the ‘Eventocracy.’ All this flashy ‘art-fair art’ and those highly produced space-eating spectacles and installations wow you for a minute until you move on to the next adrenaline event.
Artists working for other artists is all about knowing, learning, unlearning, initiating long-term artistic dialogues, making connections, creating covens, and getting temporary shelter from the storm.
Our culture now wonderfully, alchemically transforms images and history into artistic material. The possibilities seem endless and wide open.