I think if you have to pay for your education, you worry very seriously about you’re going to do when you’ve got your degree.
I don’t particularly follow the Bauhaus school of design, where you make everything into a black box – simplify it.
When you say ‘design,’ everybody thinks of magazine pages. So it’s an emotive word. Everybody thinks it’s how something looks, whereas for me, design is pretty much everything.
I don’t do something necessarily to make a big profit or because it’s a logical business decision.