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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
The consumer isn’t a moron she is your wife.
Our business is infested with idiots who try to impress by using pretentious jargon.
I do not regard advertising as entertainment or an art form, but as a medium of information.
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.